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Arizona Rubber Magazine launched in the spring of 2006 by Good Sport Media, a Minneapolis, Minnesota-based publishing company.

The only publication of its kind in Arizona, Rubber's mission is to help fuel the growth and success ice hockey, inline hockey and lacrosse in the desert from childhood all the way through adulthood.

From kids to Coyotes, Rubber's editorial coverage includes every ice and inline hockey association in Arizona, as well as junior, college and professional hockey and lacrosse.